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Website Content4 min read · November 7, 2020

What to Put on a Website for Business

What Is Website Content?

Website content is made up of website copy, images, video, and your graphics. You want all of these things to speak the same message.

Build Excitement Around Your Brand

Helping clients accomplish their goals.

Trigger Emotions

With calls to action guiding them to take a specific action.

Why Statement

Where are we today? Where do we want to go? How do we get there?

The Mission and Vision Behind What You Do

Think about your mission as a story of your past, present, and future. This doesn't have to be crazy long, but it should be more than one sentence. Focus on two sentences per past, present, and future — so 6 sentences total.

Homepage Must Haves

  1. 1.Contact Information
  2. 2.Headline & Subheadline
  3. 3.Calls to Action
  4. 4.Video or Image
  5. 5.Social Links
  6. 6.Navigation
  7. 7.Pop-up for Email
  8. 8.Snippet of Each Page
  9. 9.Testimonials
  10. 10.Awards & Recognitions

About Page Must Haves

  1. 1.Mission/Vision
  2. 2.Bragging Rights/Accomplishments
  3. 3.Meet the Team with LinkedIn links
  4. 4.Experience
  5. 5.Testimonials
  6. 6.CTAs

Services Page Must Haves

  1. 1.Define all of your services
  2. 2.A description for each one
  3. 3.Pictures if you have them

Contact Page Must Haves

  1. 1.CTA, CTA, and more CTAs
  2. 2.Contact form
  3. 3.Location
  4. 4.Phone number & Email Address

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